JCVD the man, the legend, the self-mockery!?!

Jean-Claude Van Damme, the Muscles from Brussels. Legend of ’80’s action movies that swung from dire to dreadful to occassionally great!

Since he starred in the strange meta-movie ‘JCVD’ Jean-Claude seems to have started to enjoy playing with his own image – even taking the piss out of it as this new campaign for Coors Lite shows –

My nipples were so cold they started talking to me –